Exploring Untapped Market Opportunities in Biotech

Assessing and shaping a biotech opportunities for companion animals

The client’s problem

The client wanted a systematic approach to assess the technical and commercial viability of application opportunities in the companion animals market.


Our approach

Oleto Associates formed a structured innovation assessment methodology with the client. It included four tracks: 1) Customer & demand side, 2) Technical solution & manufacturing setup, 3) Commercial approach, 4) Financial business case. Each track was broken down into sub-deliverables that needed to be assessed. Oleto worked with the client to evaluate the status and future potential and developed an action plan to take the innovation opportunity to the next level.   


Value delivered

Focused plan for maturing product development and business case further, before going into solution pilot and potential market launch.