The client’s problem
A global medical device company needed to define its future IT strategy to improve the enablement of the business, reduce IT costs and transform IT into a more professional, transparent and agile function. As part of the IT strategy, the client also wanted a detailed Customer Relation Management (CRM) strategy to enable the sales force to become the best in the medical device industry.
Oleto Associates was asked to assist the company in realigning its IT strategy. The first phase of the IT and CRM strategy focused on improving transparency by gathering and analysing the fact base on the current situation including a detailed spend distribution picture, e.g., breakdown on business units, applications, infrastructure, service towers and FTE’s. The second phase was aimed at prioritising business requirements to IT, identifying cost-saving levers, outlining scenarios and setting the future target picture for IT. In the third and final phase, an implementation plan and a detailed roadmap were outlined, dictating where IT investments should happen over the following 3-5 years. For this project, Oleto Associates also assisted the client during the implementation phase, including CRM roll-out and training of all subsidiaries across the global locations.
The value delivered
A ready to implement group-wide IT and CRM strategy delivering annual cost savings of 25% whilst improving sales force effectiveness via an improved global CRM set-up.