Artificial Intelligence

The most rapid & transformative force at recent times

Our Approach

We cover the full AI spectrum from AI optimization of existing strategies & processes to complete AI driven redesign of business strategies, models and products. Our core belief founded around three principles:

  1. Short-Term and Long-Term: Combine shorter term open experimentation with AI with planned structured AI approaches with a longer horizon
  2. Bottom-Up and Top-Down: Harvest the organization’s and other’s AI ideas for your industry as well as a more derivative approach where your are using your strategy as an anchor point for identifying opportunities
  3. Augment and Reinvent: Look for AI opportunities to augment existing strategy as well as using AI to reinvent your industry

Our Services 

  • AI opportunity assessment
  • Full stack AI strategy
  • Model and agent design, build and optimization
  • Cognitive and physical AI blueprint & tech stack design
  • LLM design
  • Training of AI models

Our Platform

  • AI archetypes for AI portfolio design
  • AI source model frameworks
  • AI playbook
  • AI agent platform - a mix of own and public AI agents



Selected case studies

Optimising the Commercial Digital Model for a B2B Wholesaler

Optimising the Commercial Digital Model for a B2B Wholesaler

A Scandinavian B2B wholesale company wanted to improve their commercial performance, however their growth was limited by…

Read more »
Harmonising Business Practices & Systems in an International Veterinary Care Group

Harmonising Business Practices & Systems in an International Veterinary Care Group

A division of an international chain of animal hospitals wanted to reap synergies across its extensive portfolio of care…

Read more »
Developing the Next Generation Network Offering

Developing the Next Generation Network Offering

Designing the digital customer journey, IT stack and organisational setup to deliver the connectivity solutions of tomor…

Read more »
Cloud Value Potential for a Multi-Vertical Software Company

Cloud Value Potential for a Multi-Vertical Software Company

When migrating to the public cloud there is no one size fits all - careful fact-based strategies are needed

Read more »

Selected perspectives

Towards Agile Innovation: Key R&D Models for the Next Decade

Towards Agile Innovation: Key R&D Models for the Next Decade

February 2020

With companies under increasing pressure to innovate, what is the most effective R&D approach for the future? A strategi…

Read more »
AI Strategy: Four Archetypes for AI Portfolio Design

AI Strategy: Four Archetypes for AI Portfolio Design

April 2026

We introduce a simple but powerful framework of four AI archetypes that helps guide decisions, sequencing and investment…

Read more »
5G is Here: Creating Value on Both the Demand & Supply Side

5G is Here: Creating Value on Both the Demand & Supply Side

December 2020

5G is now available in most parts of the world, allowing for faster and more reliable mobile device communication. Which…

Read more »
Measuring Digital Success: Performance & Health

Measuring Digital Success: Performance & Health

February 2021

Measuring digital success can help executives track value creation and prioritize where to focus next. Paradoxically, so…

Read more »
Profitable Tech Products: Escaping the Organic Growth 'Comfort Zone'

Profitable Tech Products: Escaping the Organic Growth 'Comfort Zone'

July 2024

Stepping outside of the organic growth 'comfort zone' and improving portfolio structure and technology could be key to e…

Read more »
Agile Software Development: Avoiding a Loss-Making Methodology Choice

Agile Software Development: Avoiding a Loss-Making Methodology Choice

July 2019

All agile and waterfall software development methodologies could destroy value when applied to an ill-fitting situation.…

Read more »